The story of 3 beautiful women whose figures became Columbia Pictures icons – For lovers of Hollywood films, the Columbia Pictures film company logo may be quite attached to the memory. The image of a woman in a long dress holding a torch at the beginning of the film is iconic. Many call it a clone of the Statue of Liberty. But not many know, this logo has undergone five changes since it was first used in 1924.

Columbia Pictures fans may have wondered, at least once, who was the woman who became the icon of the film’s company logo. A number of beautiful women also became an inspiration. Two of them are actresses. Their names were never as big as Monroe or Bardot. But their existence is a memory in itself.

Evelyn Venable

Evelyn Venable

©Columbia Pictures

Initially, the Columbia Pictures logo used the figure of a female Roman soldier holding a shield in her left hand and a bar of wheat in her right. Two years later, the figure of Columbia who was considered more representative of America replaced him. Well, this Columbia figure borrows the silhouette of Evelyn Venable’s body and face. It is voice over who lent his golden voice to the blue fairy at Walt Disney’s Pinocchio.

Jane Chester Bartholomew

jane chester bartholomew

©Columbia Pictures

In 1936, the Columbia Pictures logo changed its face again to The Torch Lady. This time it was Jane Chester Bartholomew’s turn to be the inspiration. She is an actress from Pittsburgh who was discovered by Harry Cohn. The figure of the goddess who is now standing on the steps is no longer wearing a headdress. This logo was modified several times and began to be made in color for the film The Desperadoes which was released in 1943. Fabric The one used by The Torch Lady was originally also decorated with the United States flag motif, but it had to be changed because the government banned the use of the American flag as clothing. The logo was used until the 70s.

From 1976 to 1993, Columbia Pictures used two logos. The first logo depicts sunlight replacing the light from the torch held by The Torch Lady. But the figure of the goddess herself does not exist. The Torch Lady re-emerged in 1981, but her figure is not so obvious. More like Oscar.

Jennifer Joseph

jennifer joseph

©Kathy Anderson

In 1992, Columbia Pictures began to use a logo with the figure of The Torch Lady which is still preserved today. At that time, Scott Mednick and The Mednick Group were asked by Columbia Pictures to return the classic look of The Torch Lady after the company was bought by Sony Pictures. Mednick then hired New Orleans artist Michael Deas to do it. Deas enlisted the help of Jennifer Joseph, a fellow graphic artist who was then working at The Times-Picayune as a model. Joseph agreed to be a model at lunchtime.

A portrait of Jenny wearing The Torch Lady’s oversized outfit was then given a touch of three-dimensional animation by Synthespian Studios. Be the most iconic design that viewers remember.

“So we rushed over there at lunchtime and they put the sheets around me and I was holding a regular little table lamp, which is usually placed in the corner,” recalled Jennifer Joseph in an interview with WWL-TV.

“Then I lifted the lamp and we just used the bulb. I don’t think so [foto] it’s going to make it to the silver screen and and it’s going to last twenty years later, and I didn’t expect it to be put in a museum, so it’s an honor,” said Michael Deas.

Sources: Reelclassics, LA Times, Chicago Sun-Times, Digitalrev [tsr]

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