Luxury laundry and lifestyle brand outlines job expansion and growth plans

A luxury washing and lifestyle brand has announced plans to increase business.

The Goodwash Company sells its products directly to customers through its website, as well as wholesale sales to retailers, luxury hospitality, and corporate businesses, plus launched a permanent retail store at Goodsheds in Barry in 2020.

The company has experienced unprecedented growth over the past two years and, despite the pandemic, the pair have continued to win awards for their luxury and ethical laundry brand while pushing the business to the forefront of social enterprise.

Now, the company is looking to expand, with the number of employees increasing with four new full-time roles and two part-time positions being created, on top of the current two full-time and three part-time positions.

The business is seeking funding options to help it meet its targets, with plans to increase investment in the fourth quarter of 2021. It aims to double turnover this year and double again by 2022.

The GoodWash Company, based on the premise of ‘changing the world one by one’, was founded in 2017 by Mandy Powell, a former Welsh International touch hockey and rugby player who previously worked as the company’s business and marketing manager, and Kelly Davies, a former international soccer player. Welsh ball.

GoodWash Company founders from left to right Mandy Powell and Kelly Davies

Ms Powell said: “Goodwash’s purpose and luxury products have been perfectly aligned with our wonderful customers since we launched.

“They understand the social impact a profit-focused business can have for a specific purpose, in addition to experiencing our cruelty-free and award-winning products. To continue to provide excellent service to our customers, expand our social impact and be able to compete on a global stage market we knew we needed to be more agile and now is the right time to make some changes to the way we do business.”

Davies added: “To do this, we have an ambitious roadmap for the next six months. We are increasing our operational capacity, modifying our role and creating new local jobs.

“This will not only allow us to maximize sales and profits that will be used through the Goodwash Foundation CIC to increase support to charities, groups and projects that improve human and animal life, but will also lay the groundwork for increased equity. later this year to support global growth.”


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Ms Davies recently stepped down from day-to-day business operations.

“Founding Goodwash is up there with my proudest accomplishment. From bottling in Mandy’s garage, getting up at 5am to sell at the Christmas market to appearing at Michelin Star restaurants John Lewis, Harrods and starring in national eBay ads, it has been a whirlwind,” he said.

“Our goal is to also inspire a change in mindset and behavior among people, encouraging them to think carefully about every purchase they make and the positive difference it can make in the world – we have so many examples we can use to achieve this. that.”

Ms Powell added: “It is a natural evolution for a business to maximize its potential to ‘change the world one by one’. I’m excited to lead the business into the next phase, just think of the social good we can provide with that sales volume.”

Goodwash also plans to open a local center in Barry’s in the fall of 2021 to provide production capacity for their handmade soap bars and candles, which will create volunteer and job opportunities, while supporting disadvantaged members of the community.

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