New Zealand’s favorite lifestyle magazine, NZ House & Garden, has been revamped.
Editor Naomi Larkin likens a refresh to calling in an interior designer for your home: the same content, but with a fresh look and feel.
“Longtime readers can rest assured that their beloved title remains intact: it’s more of a zhoosh style,” he says.
Larkin has been pushing the magazine toward a new, cleaner look since he took over as editor in May 2019.
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The full redesign was revealed in the August 2021 issue, on sale starting today.
“We’ve made some changes over time, but they’re not changes to the brand’s DNA. You don’t pick up a new magazine. It’s still your friend – the magazine you know and love,” he said.
The new design makes navigating the magazine easier, with stronger legibility and images giving more room to breathe.
Names in the Māori te reo – Toitū Kāinga, Toitū Māra – have also been added to the pillar head. Kāinga means house. Māra is a name for a garden. Toitū means to endure. “Whether your kāinga or māra are a legacy or something for the time being, their stories will endure in our publications, in the lives of those who share their stories and among our readers.”
Larkin says everyone likes to look inside other people’s homes so beautiful home and garden options will remain a mainstay, alongside other lifestyle content including food, drink, travel, shopping, beauty, books, art and new stores.
“Our core business of homes and gardens remains true, but we hope that some who may have stopped reading the magazine have a second look, and for existing readers to be even more inspired by what we feature.”
Larkin credits new art director Sacha Wackrow with spearheading the redesign. “He is extremely talented and innovative, plus he has a strong understanding of the brand including the direction of its inspiration and aspirations.”
New Zealanders generously share their inspiring homes with readers and this generosity is exemplified by the immense success of NZ House & Garden Tours, Larkin said.
“Many people are proud of what they have done. Being featured in a magazine is a personal note for them, but many are motivated by the generosity of sharing ideas.”