During the pandemic, food brands and restaurants are exploring different ways to keep their business afloat. From ready-to-eat food and ready-to-cook products to alfresco dining, the food and restaurant industry is constantly striving to continue their services without compromising the quality of their products.
While the Philippines is on the verge of seeing a post-pandemic world, brands and restaurants, even food establishments, are still constantly adapting to the changing lifestyles of today’s diners. They continue to tweak and improve their service, ultimately giving customers a whole new dining experience.
Food trailer shop and drive-thru
As food to take away is still increasing as limited customers are allowed to eat in-store, food brands are adapting to operations like food trucks and drive-thru where service is fast and safe.
Confectionery brands such as Dunkin’ Donuts PH and Conti . Bakery and Restaurant launched a store this year that offers drive-thru services for riders and cyclists, which garnered positive reviews among their customers.
Tokyo Tokyo hasn’t been shy about introducing useful foods in the past. This time it brings a new Wagyu experience with its newest dish, Wagyu Katsu Bento (P195), a dish consisting of fried Wagyu beef coated with crispy Japanese breadcrumbs, tonkatsu sauce, vegetable misono, and all-you-can-eat rice. The food label is also launching its new trailer shop. His Tokyo Tokyo Express Store will be present in more than 40 locations throughout the country, some even operate for 24 hours.
Cyclist friendly desk
The lack of safe transportation was one of the many problems the Filipino workforce faced during the early months of the pandemic. This has prompted many people to get their bikes out and ride them again. And even today, many still cycle around the metro.
To create a more cyclist-friendly place to eat, BGC mall Market! Market! launched last June a pit stop for cyclists to enjoy a quick bite without worrying about where to park their wheels. In the open of Central Plaza Stop Bite, table with bike rack installed where cyclists can eat while standing next to their bike or eat without leaving their bike seat.
As the COVID-19 pandemic continues to challenge businesses in all sorts of new ways, some have done well given the circumstances. 7-Eleven, licensed exclusively by the Philippine Seven Corporation (PSC) in the country, is one franchise business that has done very well.
An example of its success is the 7-Eleven x Heineken concept store which was launched last May. Located in Tomas Morato Cor. Sec. Lozano in Quezon City. The concept store, in partnership with global beer brand Heineken, is the first 7-Eleven branded concept store in the Philippines.
“The plan of the 7-Eleven x Heineken store is to serve as an alternative to regular bars,” said PSC COO and thinker behind the project, Yi-Jung Lee. “In the shop, customers can enjoy a selection of snacks and even buy groceries while sneaking in some time to relax and enjoy a Heineken drink in a bar-like setting, all without feeling the need to dress up.”
PSC wants to provide a unique and new 7-Eleven customer experience in the country. So the design team combined Heineken’s signature international brand experience with the convenience of the 7-Eleven brand. The result is a branded industrial bar look and feel that accentuates Heineken’s green undertones inside and out. The two-story building also has a cozy-chic area on the second floor where customers can enjoy an ice-cold Heineken beer any time. Concept stores strike the perfect balance between comfort and premium enjoyment.