JAKARTA – Not only entertaining netizens, this Love Association is an encouragement for art workers and an inspiration for other sector workers to keep working during the Covid-19 pandemic.
The soap opera produced by MNC Pictures – a business unit of PT MNC Studios International Tbk (MSIN) – and starring Arya Saloka and Amanda Manopo also received an award from the Coordinating Ministry for Economic Affairs of the Republic of Indonesia as the Most Watched TV Program and Entertaining the Community During the Pandemic.
“This is a product of the creative industry that is in great demand by the Indonesian people. In the midst of a pandemic situation, there are shows that the majority of people watch continuously every day. This is something extraordinary,” said Indonesian Coordinating Minister for the Economy Airlangga Hartarto during the award presentation at the RCTI+ Studio, Jakarta, Thursday (1/7/2021).
Besides Airlangga, the Minister of Industry of the Republic of Indonesia Agus Gumiwang Kartasasmita was also present at the award ceremony.
Airlangga said that people really need entertainment during the Covid-19 pandemic. Because, feeling happy can build their optimism.
“Community entertainment is important to make people happy. Happiness is important in a situation like this, so that people remain optimistic in facing the Covid pandemic,” he said.
According to Airlangga, the achievement of the Love Association has long been the dream of creative industry players in the country, namely the work of local children to become kings in their own country.
“This is what art and cultural workers ask for, Indonesia can be the host in its own country. This is an encouragement for all art workers,” he said.
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Airlangga hopes that the achievements and enthusiasm of the Ikatan Cinta players and crew can inspire workers in all sectors to continue their activities by implementing strict health protocols during the pandemic.
“By showing the works and works that can be done during this Covid pandemic, we hope that it can spread to other sectors. We must continue to work and work in a pandemic situation, so that people can earn a living,” said the man who was born in Surabaya, East Java, October 1, 1962.
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The Executive Chairman of MNC Group, Hary Tanoesoedibjo, expressed his gratitude for the attention given by the Coordinating Ministry for Economic Affairs of the Republic of Indonesia.
‘This is amazing. Thank you Mr. Airlangga Hartarto who still cares, seeing the extraordinary achievements and being given an award for the soap opera Ikatan Cinta, “he said.
He revealed, for almost 9 months, the Indonesian Love Association’s viewer base was more than 40%.
“It was in a row, more than 8 months. Later October 19 will be 9 months,” said Hary.
According to him, the cultivation that is different from other soap operas is the strength of the Love Association, which airs on the RCTI television station. “Indeed, people need different entertainment. The storyline is interesting,” said Harry.
Hary thanked the viewers for their support so far. “Without the support of the audience, it is impossible for Unity of Love to get an award from the Coordinating Minister for the Economy. Keep watching. If something is missing, please let us know,” he concluded.